Forevermark, the diamond brand of the De Beers group, reported on an "important event" - the Antwerp Forevermark Diamond Institute stamped this mark on a millionth diamond.
CEO Stephen Lussier said in a statement distributed via e-mail to Rough & Polished that the marking of one million Forevermark diamonds for six years since the launch of the project marks a "huge achievement" that indicates the attractiveness of the brand among the "growing" number of consumers.
The inscription became the central element of the marketing proposal of Forevermark and reflects the brand's commitment to the production of rare, beautiful diamonds obtained from responsible sources, he said.
Only when the diamond meets the strict standards of Forevermark, it can be marked with an individual number and an icon of the Forevermark trademark.
"The fact that each number printed is unique and always identified as your own adds to the charm of our brand's offer," said Lusier.