De Beers Diamond Jewelers re-opened Landmark brand stores in Hong Kong and Macau after reconstruction. The jeweler's statement says that these stores are key De Beers trade points in Asia. In particular, the Landmark store is the central point for consumers of luxury goods in Hong Kong, and Shop Shoppes at the Four Seasons Hotel is the epicenter of jewelry trade in the Cotai Strip area in Macau.
Each of the stores was equipped with De Beers Iris - a unique technology that allows customers to see "the beauty of each diamond through the eyes of an expert."
De Beers said that the Celestial Empire is among the priority regions for the group, recognizing the demand for exceptional jewelry designs and top quality diamonds among Chinese customers.
"After the recent opening of new stores in mainland China, as well as the resumption of Landmark in Hong Kong and the Macau store, we can speak of the success of De Beers as a recognized brand among amateurs and connoisseurs of diamond jewelry," the company said in a statement.