De Beers Diamond Jewelers opened a company store in Canada. Shop area of ​​1 636 square meters. feet is located on Alberni Street in Vancouver, British Columbia, Rapaport reports. The interior design of the store reflects the basic concept of De Beers, designed to use glass and light to highlight the brilliance of diamond jewelry.
De Beers Diamonds Jewelers CEO François Delage said: "The opening of our store in Vancouver is an important milestone in the development of the brand, allowing us to share with our Canadian customers our passion for diamonds and the experience in selecting the best gemstones, and also offer them products exceptional design and quality. "
Other major De Beers stores are located in London, New York, Paris, Beijing, Shanghai, Hong Kong and Tokyo.
De Beers Diamond Jewelers was founded in 2001 as an independently managed joint venture between De Beers Group and LVMH.