"Relative stability of prices for diamonds and diamonds also served as a positive factor for revenue growth in the first half of the year. Price volatility is negatively perceived by consumers, especially those who view jewelry as an object of investment. We believe that by developing a segment of branded and branded jewelry, we not only protect consumers from price volatility, but also encourage them to perceive jewelry as an element of their style and commodity of daily use without denying the inherent value of gold, silver and diamonds. We believe that currently in some markets the segment of brand jewelry is underdeveloped, and we have the opportunity to increase our presence in these markets, "added Doshi.