The cost of diamonds labeled De Beers Forevermark brand was $ 500 million in 2012, said on Friday Stephen Lussier (Stephen Lussier), CEO of Forevermark, reports Rapaport.
Speaking at the opening of the Signature show in Mumbai, Lucier said that since the launch of the brand in India in January 2011, this country accounted for 8% of the brand's sales during the year. De Beers plans to bring this figure to 20% within the next five years.
De Beers reported last week that revenue from Forevermark increased by 50% in 2012 after the brand expanded its partnership with retailers, increasing the number of retail outlets by 40% to over 900 stores. Currently, the brand is represented in about 85 stores in India, and it is planned to further expand the network to about 130 stores by the end of 2013, Rapaport News recently told Sachin Jain, managing director of Forevermark India.