Purchases of jewelry for the Mother's Day in the US will grow by 13% this year and reach $ 4.2 billion, according to a sociological survey conducted by BIGinsight for the National Retail Federation of the United States (NRF).
Mother's Day is celebrated in the US on the second Sunday in May of each year and this year will be celebrated on May 12. According to the study, consumers are willing to spend on gifts for moms on average at $ 169, which is 11% more than $ 153 last year. According to the forecast of NRF, this year the total sales of Mother's Day will reach $ 20.7 billion.
"It's clear that on this year's Mother's Day, Americans want to pay homage to women in the form of unique gifts for the world's most difficult work." After a long winter that held back the sales of spring collections, retailers are happy to open doors and surprise consumers with special promotions every mom, "- said Federation President Matthew Shay (Matthew Shay).