The Tanishq brand, which belongs to the group of companies TATA Group and sells diamond jewelry, plans to launch a new low-price collection of up to Rs50,000 to ensure trade turnover by increasing sales of diamond jewelry during the Diwali holiday season. The company will focus on increasing sales of diamonds in order to get a 25-30% increase in revenue in the third financial quarter.
According to some sources, Tanishq achieved good results by carrying out an advertising campaign for the sale of diamond products with 15% discounts in August, which ensured sales growth.
Now the company has prepared several lucrative offers to increase sales during the holiday season. A new line of jewelry "Diwali" will be presented during the holiday. It consists of pendants, rings and earrings, available for under 50,000 rupees.