The US Patent & Trademark Office (USPTO) approved the registration of the Le Vian Exotics trademark in the name of Le Vian Corporation, registered in Great Neck, New York, from April 15 under the registration number 4514707, reports Rapaport.
Le Vian first used the brand Le Vian Exotics in commercial activity in March 2012 and applied for registration of this trademark on September 18, 2013.
The Le Vian Exotics brand refers to bracelets, cuff links, diamond jewelry, pendants, brooches, rings and watches.