The program is based on three fundamental principles: training participants in the retail jewelry community and increasing their awareness of diamonds; strengthening consumer confidence through the WDM accreditation program and creating a program of species marketing for the promotion of diamonds and diamond jewelry based on the concept of Authorized Diamond Dealers, "Popov said.
The concept of authorized diamond dealers is a key component of the WDM program. The international diamond business community represented by the World Federation of Diamond Exchanges (WFDB) will conduct accreditation of jewelry retailers. "This will lead to an increase in the recognition of brands and the consolidation of the status of diamonds as luxury goods. Global marketing programs will increase consumer confidence and increase the share of diamonds in the total volume of luxury goods, "the WDMF chairman said.
World Diamond Mark is a non-profit entity that was formally established in Hong Kong last month after approval of the statutory documents at the WFDB presidential meeting held in June this year in Istanbul.