Rio Tinto will soon focus its marketing initiatives and sales of diamond jewelry on the monitored with a transparent supply chain - from mine to market. Also within the JCK Show in Las Vegas, Rio Tinto Diamonds has demonstrated a new series of marketing materials and branded lines, the statement said the mining company.
Simon Trott (Simon Trott), managing director of Rio Tinto Diamonds, said: "More and more the value of a diamond depends on where and how they are produced, how they are bounding the and come to the store shelves It is a reasonable expectation that alter the diamond industry for the better." .
At the show in Las Vegas, Rio Tinto Diamonds launch a collection 2016-2017, the "Diamonds with history" (Diamonds with a Story), developed by the six American designers - Peydzh Novik (Paige Novick), Wang Xiao (Xiao Wang), Dzhennifer Dous (Jennifer Dawes), Metyu Kempbellom laurencia (Matthew Campbell Laurenza), Suzanne Calan (Suzanne Kalan) and Sandy Leong (Sandy Leong). These collections, in which the Australian diamonds with proof of origin have been used, have been created according to the latest consumer trends. They will be available to retailers through partner-producers Rio Tinto.
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President of the Israel Diamond Exchange (Israel Diamond Exchange, IDE) Yoram u'Dvash (Yoram Dvash) called for increased funding for the diamond industry worldwide. He argues that the global diamond industry need to work together to provide additional funding.
Earlier, the London Standard Chartered Bank, which has about $ 2 billion investment in the diamond industry, demanded additional collateral from customers, members of the diamond industry. Now the bank asks producers of diamonds provide insurance payments when applying for a loan or make a pledge of 100%, according to Bloomberg.
U'Dvash noted that the loans provided by the bank, provides only 1% of funding for the diamond industry, but it is still looking for ways to provide additional protection against potential problems in the future. "This shows how difficult the situation is for the diamond industry worldwide", - he added.
Financing is a leading issue for the WFDB (World Federation of Diamond Bourses, WFDB ) in recent years and will be the main issue on the agenda at the World Diamond Congress in Dubai in May this year.
"Since we are dependent on a stable lending environment, we have to work twice as hard to find a solution to this problem", - said u'Dvash. He also said that his goal is "to convince the bank officials that support the diamond industry will promote the development of their business."
IDE President also added that he has been meeting with banks in Israel. "The Israeli diamond sector is very prudent in their business decisions Our global approach to business is to diversify risks and increase business opportunities." - says u'Dvash.
"We need to provide more lines of credit in order to expand our business Let us remember that ... the livelihoods of millions of people around the world -. Africa, India, China and other countries - are dependent on the success of the diamond trade," - he concluded.
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