We already have a common heritage and a strong bond with the brand

In a statement issued on Tuesday, De Beers Group has announced that it has successfully completed the acquisition of a 50 percent stake in LVMH De Beers Diamond Jewellers, to become the full owner of the company.
De Beers Diamond Jewellers trade network includes 32 stores in the 17 key markets of consumer goods around the world. This includes growing the company's business in Greater China, and it covers Chinese customers around the world. In addition, the sales network maintains a constant presence in London and Paris, and has found a new flagship store in New York.
Bryus Kliver (Bruce Cleaver), CEO of De Beers Group in this regard, said: "Thanks to the strong brand recognition, unmatched expertise in working with diamonds and a commitment to a responsible approach to business, the company De Beers Diamond Jewellers is reliable and industry-leading diamond jeweler. Better integration of the brand and the network of jewelry stores De Beers Diamond Jewellers allow us to make even more differentiated diamonds offer along with our rapidly growing diamond brand Forevermark ».
Fransua Delazh (Francois Delage), CEO of De Beers Diamond Jewellers commented on the event: "The company De Beers Diamond Jewellers firmly established among the leading retailers of diamonds in the world. We already have a common heritage and a strong bond with the brand De Beers Group. Becoming fully part of the Group, we are even more benefit from the unique diamond culture created since 1888. We will continue to offer impregnated with enthusiasm and with nothing comparable knowledge of diamonds to our discerning customers around the world. "
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