according to a recent survey, an increasing number of Indian consumers are leaning toward buying jewelry from white gold, diamonds and platinum, preferring their traditional gold products this holiday season. The study showed that 76% of jewelry retailers display diamonds from platinum, rather than traditional gold and silver jewelry, in response to changing preferences of local buyers.
This season there is an increased interest of Indian consumers in buying diamond and platinum jewelry.
It is also noted that frequent fluctuations in the price of gold and silver have led to a shift in consumers' attention to platinum and diamonds, which are considered to be good investment targets. Investments in gold are considered the oldest practice in India, but over the past few years, the popularity of investments in platinum and diamonds has increased dramatically.