Ghanasingh BE TRUE - one of the leading Indian jewelery retailers - celebrates its 108th anniversary and presents a new jewelery collection called El Clásico ', timed for the Diwali holiday. The design of the new collection is designed in a style that is beyond the control of fashion and time.
Gautam Ghanasingh, creative producer of the Ghanasingh Be True collection, says: "We see a tendency for people to buy jewelry during the celebration of Diwali, because it is believed that it brings wealth and prosperity. We want our clients to invest money wisely. Therefore, our solution is the development of the collection for a long-term perspective - the products remain valuable and do not go out of fashion. What could be better than investing in classics? The El Clásico collection became the logical conclusion of our development. Hardly a woman with good taste can get bored with this collection. "
The main leitmotif of the collection was the combination of elegance in traditional and modern jewelry. An eclectic collection of bright earrings, rings and necklaces is perfectly combined with pearls, precious stones, unbound diamonds, which contribute an element of modernity. In the design of the new collection there is also a tendency towards a young audience - diamonds and non-traditional colored gems such as tourmaline, rubies, emeralds and sapphires are present in the adornments. Some products are made with the use of gold ornament and invisible bracing technique.