Jewelry, gold and silver - traditional purchases during the holidays of Dantheres and Diwali - this season have faced fierce competition from other products, such as mobile phones. Many brands of mobile phones entice consumers with special promotions and offers that work when buying expensive models, which can be the cause of the situation.
However, jewelers note that despite the reduction in traffic compared to the previous year, buyers go to their stores and buy various jewelry without showing any special preferences. Some consumers prefer diamond jewelry to ordinary gold jewelry because of high gold prices, but many gold lovers make purchases, despite the increased prices.
Meanwhile, jewelers sought to find ways to increase sales, which would be simultaneously not very burdensome for consumers. This year, among Indian jewelers, the sale of lightweight jewelry is popular.
"The new trend, which appeared this year, involves the production of large and hollow jewelry - in this case, buyers are satisfied, buying a massive piece of gold, which looks good," - said one jeweler.