Pure Gold Jewelers reported an increase in sales of gold jewelry by 20% during the Eid Al Adha festival, Rapaport reports. The company did not disclose accurate sales figures.
Pure Gold Jewelers Chairman Firoz Merchant (Firoz Merchant) said: "We have seen an increase in gold jewelry sales during the holiday season. Meanwhile, sales of diamond products remained at last year's level. Among our buyers were both local residents and tourists, mainly from Saudi Arabia. "
During the Eid Al Adha celebration, Pure Gold Jewelers offered a 70 percent discount to the Pure Diamonds line of jewelry and gave a chance to win a certified diamond solitaire when buying gold or diamond jewelry.
Merchant added that the retailer is currently preparing for the excitement expected during the Indian festivals Diwali and Dunteras, which are a suitable occasion for the purchase of jewelry.