The chain of jewelry stores Kirtilals, widely represented in the south of India, announced the expansion of the range of diamond jewelry. Recently, the company updated its central store in Chennai, expanding the range of diamond jewelry, paying attention to diamonds, the demand for which is growing faster than gold.
According to the representative of Kirtilals, the company came to such conclusions analyzing the wholesale sales of diamond jewelry, the growth rate of which is twice the corresponding figures for gold sales.
Kirtilals owns 9 stores in four states in the south of India and soon plans to open one store in Delhi. In accordance with the latest trends in the market, the company increased its commodity stocks of diamond products. Kirtilals introduced a new range of diamond jewelry, including the collection of Mystery, Precision Bangles and Glow & Go.