The Canadian online retailer Ice.com has entered into negotiations to sell its business to potential buyers, said Shmuel Gniwisch, CEO of the company, to Internet Retailer. Ice.com, which is among the 500 largest online stores in North America, can change owners already in November 2013.
After founding in 1999 and rapid growth, in the last 5 years the company has faced significant difficulties. In 2012, Ice.com sold $ 45 million, 46% less than the company's peak in 2007, when sales exceeded $ 83 million.
"Growth has become difficult due to the state of the US economy, and because large retail players are stepping up activity in the space of electronic commerce, which increases competition, "said Gnuish.
"The pie is not large enough to be enough for everyone to grow up without having to take away a piece from someone,"