Mumbai is a multinational city, known as one of the largest markets for all types of jewelry. Here everything is sold - gold items without inserts, with diamonds, colored jewels, jewelry with pearls, costume jewelry ... But even in this market, for many decades during the Dassehra holiday, people invested in gold in the form of jewelry or coins, and this is not just a tradition or a habit. However, times have changed, and cardinal changes have affected consumer preferences. Now, some jewelers working in Mumbai say that buyers go to them in search of gold jewelry, but eventually go with diamonds.
Even the owner of a jewelry store located in the suburbs of Mumbai, said: "In addition to interest in the yellow metal, a significant number of buyers invest in jewelry in the traditional style of kundan and polki, as well as emeralds. Holidays are a time when people indulge in shopping. Many people are attracted to jewelry with diamonds and platinum. We have a wide range of platinum jewelry, especially lightweight products. Buyers often prefer these jewelry for everyday wear. "
During the celebration of Dasar, the jeweler expects sales growth of at least 20%. Women believe that diamonds look great not only at special and formal events, but also in everyday life. Throughout the year, Indians are saving money to spend it during the festival. In addition, it is believed that the celebration of Dasar brings prosperity, so people are actively buying up jewelry.