De Beers Diamond recently opened its third brand store in Hong Kong, which is located in the Causeway Bay area in Times Square, reports Rapaport.
"Hong Kong is the key market for De Beers, not only in China, but also at the global level, and Times Square is the first-class place for our store," said Francois Delage, CEO of De Beers Diamond Jewelers. "Customers in Hong Kong and China have a long tradition and rich understanding of the value of diamond jewelry, and we are happy to serve customers in our third store in this region."
The new store, equipped with De Beers Iris technology, will present four new jewelry designs from the Imaginary Nature collection, including a pendant, earrings, a ring and a necklace. Until the end of November, the store will be exhibiting exclusive jewelry.
Other major De Beers stores are located in London, New York, Paris, Beijing, Shanghai, Hong Kong and Tokyo.
De Beers Diamond Jewelers was founded in 2001 as an independently managed joint venture between De Beers Group and LVMH.