Dominion Diamond adds that today's consumers are more than ever interested in obtaining confirmation that the product they purchased was obtained in accordance with ethical standards. To meet this need, Dominion has developed an action plan that, in its view, will significantly enhance the prestige of CanadaMark and allow in the next two years to intensify marketing activities aimed at ensuring that the brand CanadaMark received the status of a first-class brand.
For each CanadaMark diamond, CanadaMark logo and unique serial number are applied with a laser; In addition, the CanadianMark certificate is attached to the diamond. A unique serial number can be checked on the CanadaMark website.
The company also prepares an electronic platform for trade between companies, which will allow wholesale dealers of diamond jewelry and retailers to purchase diamonds with CanadaMark certification.
Robert Gannicott, CEO and Chairman of the Board of Directors of Dominion, said: "The Canada Mark program provides a guarantee that the CanadaMark diamond was obtained from a diamond mined in Canada in a responsible way. We are the leading diamond mining company in Canada, owning shares of two world-class diamond deposits in the Northwest Territories of Canada. With the help of this program, our company wants to draw public attention to the many years of experience in protecting the environment and social responsibility of the Canadian diamond industry - qualities that will ultimately ensure that our diamond products will be sold at the highest prices.
Dominion President Jim Pounds added: "Our research shows that Canadian diamonds are the most popular among customers, due to their origin and responsible mining of diamonds from which they are produced.
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