The company Maison Birks plans to open its first store in China in early 2014, reports Rapaport. The store will be located in the Xanadu Plaza shopping center in the business district of Beijing, and will present brand jewelry, diamond jewelry collections and certified Canadian diamonds by Maison Birks.
The Maison Birks store in Beijing will be the first retail outlet of this brand outside of North America. The design of the store was developed by Sid Lee, based in Montreal and widely known on the world stage.
"Maison Birks was the first Canadian jewelry company to offer Canadian diamonds with a guarantee of their origin, controlling the delivery of goods from the mine. Now we are proud to note the expansion of the market and the establishment of the first retail outlet outside of North America, "said President Birks Group Inc. Jean-Christophe Bédos. "Our presence in the Chinese market underscores the international prestige and prestige of the jewelry brand and is associated with our efforts to develop it. Our store will be located in the heart of Beijing's business center, not far from the newly built CCTV Tower. "