The National Retail Federation (National Retail Federation, NRF), the US forecasts sales growth in November and December at 3.9%. According to the forecast, which exceeds the average growth rate of 3.3% in the last 10 years, sales will reach $ 602.1 billion. Shop.org, a digital division of NRF, forecasts an increase in online sales during the holidays by 13-15% compared to the past year. Online sales this season can reach $ 82 million.
"Our forecast offers a realistic view of where we are now in the context of the current state of the economy-we balance between the continuing uncertainty in Washington and the economy that has been volatile over the past few years," said Matthew Shay, President and CEO of the federation, . He added that "in general, retailers are optimistic for the upcoming season of holidays positively, hoping that the debate around government spending and the US public debt ceiling will not be able to erase the achieved economic progress."